This was the 22nd year for the Estonian Marketing Association’s Golden Egg Creativity Festival held by The Estonian Marketing Association (EMA). The Golden Egg Creativity Festival brings agencies and brands under one roof with the common agenda of advancing the profession’s best practices for growth in the industry.
There were 848 entries this year, 45 Golden Eggs were awarded, plus 47 Silver, and 50 Bronze.
Center of Food and Fermentation Technologies has launched a microbiome test under the Elsavie brand (www.elsavie.com). The brand was created in collaboration with the designers from Brand Manual and Dint OÜ and out of the whole concept the microbiome sampling kit was presented to the festival.
We are delighted to share that Elsavie’s microbiome sampling kit was shortlisted in the category Design: Special skills / Infographics and was awarded with a special prize.
Look for the list of all nominees: http://defol.io/kuldmuna/2020-elsavie-mikrobioomi-test
Thank you Tuuli Laumets (Dint OÜ), Kaili Kallas and J.Margus Klaar (Brand Manual)
Microbiomes are the sum total of a person’s micro organism genome. Based on microbiomes it is possible to define a persons microbiota. Microbiota is the micro organism composition that lives in people. The most numerous consortia is living in our gut and do not cause sickness in every day situations.
The digestive system microbiota influences your immune system (antibody production), digestion (break down of fiber, vitamin production) and resistance to colonisation by pathogens. Micro organisms can be divided into three groups: useful, potentially harmful and harmful.
The normal digestive system microbiota is a balanced community called eubiosis. An unbalanced community is called disbiosis. Digestive system diseases such as ulcerative colitis, irritated bowel syndrome as well as obesity, diabetes, allergies and other chronic diseases are associated with disbiosis.
The composition of your digestive tract microbiota are influenced by your genes, age, living environment, diet, diseases and medicines. These factors depend on the microbe groups that dominate in your digestive tract, also called enterotypes.
The microbiota in your digestive tract can be influenced by your diet, by increasing “useful” and reducing “potentially pathogenic” micro organisms.
Moire information about the Elsavie microbiome test: www.microbiome.ee